Master in Digital Business

Master in Digital Business
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Spanish

Online | On-site

30 ECTS | 6 Months

April 2025

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information
Master in Digital Business

Spanish

Online | On-site

30 ECTS | 6 Months

April 2025

Digital Business is not only eCommerce, it's AI, it's Data, it's Innovation...
Request information

It’s not just about keeping up with technology trends; it’s about pioneering the adoption of emerging technologies and seizing the opportunities that digital transformation offers.

The Master in Digital Business is the perfect choice for professionals who want to identify those opportunities and lead digital strategies. And the best part is that no prior experience in technology is required!

Why the Master in Digital Business?

Why the Master in Digital Business?

Strategic perspective

Understand how technologies can impact different areas of your organization and how to make data-driven decisions.

Innovation and adaptability

Discover emerging technologies that are transforming the business landscape and explore disruptive approaches to identifying and addressing business challenges.

Networking

Connect with industry professionals, technology experts and business leaders who can open doors to new business and collaboration opportunities.
Why MIOTI?

Excellence

We are the only school in Spain whose training methodology is endorsed by MIT and UCM.

Leaders

The Master in Digital Business has been recognized as the leader in the Digital Transformation category in the prestigious Ranking of El Mundo.

 

 

Online
Artificial Intelligence & Data
46
The opportunity in AI & Data
The opportunity in AI & Data
Data Science Fundamentals

Data Driven Companies

Algorithm Driven Companies

Masterclass: “Meet a Data company”
Data Strategy
Data Strategy
Data Strategies in Data Driven Companies

Business Analytics

Databases

Data Storytelling

Data Governance

Cloud Platforms

Big Data

Data Ethics and Compliance
Artificial Intelligence
Artificial Intelligence
AI Fundamentals

The importance of Data Preprocessing

Predictive Analytics

Machine Learning

Deep Learning

Computer vision

NLP

Generative AI

Prompt Engineering

Overview of the application of AI in business

AI Final Project
Online
Artificial Intelligence & Data
46
The opportunity in AI & Data
The opportunity in AI & Data
Data Science Fundamentals

Data Driven Companies

Algorithm Driven Companies

Masterclass: “Meet a Data company”
Data Strategy
Data Strategy
Data Strategies in Data Driven Companies

Business Analytics

Databases

Data Storytelling

Data Governance

Cloud Platforms

Big Data

Data Ethics and Compliance
Artificial Intelligence
Artificial Intelligence
AI Fundamentals

The importance of Data Preprocessing

Predictive Analytics

Machine Learning

Deep Learning

Computer vision

NLP

Generative AI

Prompt Engineering

Overview of the application of AI in business

AI Final Project
Online
Digital Commerce
44
Digital Commerce Fundamentals
Digital Commerce Fundamentals
Amazon Group: Background & Fundamentals

Digital Commerce vs Digital Business
Digital Commerce Plataforms
Digital Commerce Plataforms
B2B Platforms

Digital Business Platforms

Digital Commerce Platforms: Shopify

Masterclass on Q-Commerce: The case of Glovo
Digital Commerce Startegies
Digital Commerce Startegies
Amazon: Digital Business Strategies

D2C as a strategic tool

Digital Marketing Strategy in Digital Commerce I

Digital Marketing Strategy in Digital Commerce II

Finance in Digital Business

Supply Chain in Digital Business I

Supply Chain in Digital Business II
Put Digital Commerce into action
Put Digital Commerce into action
Digital retail insights

How to generate traffic on digital platforms: Full Funnel Strategy

Masterclass sobre marketing digital: El caso de McDonald's

Masterclass Digital Commerce en Brick&Clicks: The case of El Corte Inglés

New Technologies in Digital Commerce

Retail Media for brands

The future in Digital Business

Web Analytics and Digital Metrics I

Web Analytics and Digital Metrics II

Final Project: Design of an eCommerce
Online
Digital Commerce
44
Digital Commerce Fundamentals
Digital Commerce Fundamentals
Amazon Group: Background & Fundamentals

Digital Commerce vs Digital Business
Digital Commerce Plataforms
Digital Commerce Plataforms
B2B Platforms

Digital Business Platforms

Digital Commerce Platforms: Shopify

Masterclass on Q-Commerce: The case of Glovo
Digital Commerce Startegies
Digital Commerce Startegies
Amazon: Digital Business Strategies

D2C as a strategic tool

Digital Marketing Strategy in Digital Commerce I

Digital Marketing Strategy in Digital Commerce II

Finance in Digital Business

Supply Chain in Digital Business I

Supply Chain in Digital Business II
Put Digital Commerce into action
Put Digital Commerce into action
Digital retail insights

How to generate traffic on digital platforms: Full Funnel Strategy

Masterclass sobre marketing digital: El caso de McDonald's

Masterclass Digital Commerce en Brick&Clicks: The case of El Corte Inglés

New Technologies in Digital Commerce

Retail Media for brands

The future in Digital Business

Web Analytics and Digital Metrics I

Web Analytics and Digital Metrics II

Final Project: Design of an eCommerce
Online
Exponential Technologies
36
Internet of Things
Internet of Things
Discovering IOT

IOT Industry & Actors

Protocols - Connectivity - Gateways

Smart Cities

Things - Prototyping - Practice I

Things - Prototyping - Practice II
Exponential Technologies
Exponential Technologies
Blockchain I

Blockchain II

Cybersecurity

Edge Computing

Fabricación Aditiva

Health Tech

FinTech

Metaverso: AR/VR Technologies

Nanotecnología

Quantum Computing

Robotics

New Materials

Proyecto Final: Diseño de producto conectado
Online
Exponential Technologies
36
Internet of Things
Internet of Things
Discovering IOT

IOT Industry & Actors

Protocols - Connectivity - Gateways

Smart Cities

Things - Prototyping - Practice I

Things - Prototyping - Practice II
Exponential Technologies
Exponential Technologies
Blockchain I

Blockchain II

Cybersecurity

Edge Computing

Fabricación Aditiva

Health Tech

FinTech

Metaverso: AR/VR Technologies

Nanotecnología

Quantum Computing

Robotics

New Materials

Proyecto Final: Diseño de producto conectado
Online
Innovability
42
Innovation
Innovation
Collaborative ecosystems

Creation of a culture of innovation

Growth Mindset

Innovative business models

Masterclass: Open Innovation Colaborate Framework

Breakthrough innovation

Open Innovation Venture building Framework

Entrepreneurship Mindset

Entrepreneurship Fail Fast & Iterate

Entrepreneurship: The Art of Selling

Entrepreneurship: Pitching like a rockstar

Innovation Business Models

Masterclass: How innovation success is measured
Sostenibilidad
Sostenibilidad
Sustainability in business and society

Circular Economy

CleanTech: sustainable energy for the future

Masterclass: Clarity.ai Sustainability Metrics

Workshop: Climate change simulator
Design
Design
Design Fundamentals

Creativity

Design Driven Innovation

Masterclass: Sustainable Design

Proyecto Final: Diseño de un producto/servicio digital
Online
Innovability
42
Innovation
Innovation
Collaborative ecosystems

Creation of a culture of innovation

Growth Mindset

Innovative business models

Masterclass: Open Innovation Colaborate Framework

Breakthrough innovation

Open Innovation Venture building Framework

Entrepreneurship Mindset

Entrepreneurship Fail Fast & Iterate

Entrepreneurship: The Art of Selling

Entrepreneurship: Pitching like a rockstar

Innovation Business Models

Masterclass: How innovation success is measured
Sostenibilidad
Sostenibilidad
Sustainability in business and society

Circular Economy

CleanTech: sustainable energy for the future

Masterclass: Clarity.ai Sustainability Metrics

Workshop: Climate change simulator
Design
Design
Design Fundamentals

Creativity

Design Driven Innovation

Masterclass: Sustainable Design

Proyecto Final: Diseño de un producto/servicio digital
Online
Digital Business
28
Business Models
Business Models
Digital Business Models Fundamentals

Business & Revenue Models

Digital Mastery Framework

Exponential Business Models

Life cycle assessment in business models

Digital Business Platforms
Execution
Execution
From Zero to One

Principle of Execution

Masterclass: Uber execution way
Final Project
Final Project
The student will complete a final project that will consist of setting up a digital startup or a digital intrapreneurship project.

The student will have several deliverables to complete throughout each module that will help them in the creation of their final project.
Online
Digital Business
28
Business Models
Business Models
Digital Business Models Fundamentals

Business & Revenue Models

Digital Mastery Framework

Exponential Business Models

Life cycle assessment in business models

Digital Business Platforms
Execution
Execution
From Zero to One

Principle of Execution

Masterclass: Uber execution way
Final Project
Final Project
The student will complete a final project that will consist of setting up a digital startup or a digital intrapreneurship project.

The student will have several deliverables to complete throughout each module that will help them in the creation of their final project.
Optional (cost not included in the price)
Advanced Leadership Executive Program
1 week at MIT (Boston, USA)
The World of the Future
The World of the Future
Discover how emerging technologies, digital currencies and new trade policies are transforming the economic landscape. Gain the knowledge and skills to stay ahead in a world where innovation drives change.
Navigating Change
Navigating Change
Acquire vital skills and knowledge to effectively lead and manage organizational change. Benefit from cutting-edge research and real-world case studies, enabling you to drive successful transformations in diverse contexts.
Business Dynamics
Business Dynamics
Unleash the power of MIT's System Dynamics approach to address persistent problems. Get specialized training in modeling and analyzing complex systems, mastering the dynamics of organizations and socioeconomic systems.
Leadership by Design
Leadership by Design
Develop skills in strategic guidance and practical prototyping to drive successful organizational change. Benefit from MIT's best practices and recognized systematic and analytical methods.
Tech-Era Macroeconomics
Tech-Era Macroeconomics
Share experiences with world leaders on how to make informed business decisions. Explore international monetary policy, interdependent economies, central bank dynamics and crisis responses.
MIT & Harvard Experience
MIT & Harvard Experience
Participate in exclusive visits to MIT's innovation and entrepreneurship centers, such as the MIT Media Lab and MIT.nano, as well as Harvard.
Optional (cost not included in the price)
Advanced Leadership Executive Program
1 week at MIT (Boston, USA)
The World of the Future
The World of the Future
Discover how emerging technologies, digital currencies and new trade policies are transforming the economic landscape. Gain the knowledge and skills to stay ahead in a world where innovation drives change.
Navigating Change
Navigating Change
Acquire vital skills and knowledge to effectively lead and manage organizational change. Benefit from cutting-edge research and real-world case studies, enabling you to drive successful transformations in diverse contexts.
Business Dynamics
Business Dynamics
Unleash the power of MIT's System Dynamics approach to address persistent problems. Get specialized training in modeling and analyzing complex systems, mastering the dynamics of organizations and socioeconomic systems.
Leadership by Design
Leadership by Design
Develop skills in strategic guidance and practical prototyping to drive successful organizational change. Benefit from MIT's best practices and recognized systematic and analytical methods.
Tech-Era Macroeconomics
Tech-Era Macroeconomics
Share experiences with world leaders on how to make informed business decisions. Explore international monetary policy, interdependent economies, central bank dynamics and crisis responses.
MIT & Harvard Experience
MIT & Harvard Experience
Participate in exclusive visits to MIT's innovation and entrepreneurship centers, such as the MIT Media Lab and MIT.nano, as well as Harvard.
Request information
Apply for admission
Junio 24_Foto web Mayo 24_Campus MIOTI Mobile (1)
An immersive week at our Madrid Campus

You will experience an immersive week at our Madrid Campus with visits to leading innovation companies and startups. Learn first-hand about the application of digital transformation, enjoy masterclasses given by industry and MIT experts, and attend networking events to expand your network and open up new professional opportunities.

Habla con un asesor
Elsa Fernandez
Media and Digital Marketing Lead
Ana Belén Rueda
Advanced Analytics & Data Science Project Director
Jordi Fernández
E-Business Director
Diego García
CEO
Carlos Picazo
Co Founder, Strategy & Finance Leader
Alberto Rodriguez
Presidente
Fabiola Pérez
CEO
Dimitris Bountolos
Chief Information & Innovation Officer
Fernando Sandoval
Head of Innovation Hub Europe

See all

Meet some of your teachers
Meet some of your teachers
Elsa Fernandez
Media and Digital Marketing Lead
Ana Belén Rueda
Advanced Analytics & Data Science Project Director
Jordi Fernández
E-Business Director
Diego García
CEO
Carlos Picazo
Co Founder, Strategy & Finance Leader
Alberto Rodriguez
Presidente
Fabiola Pérez
CEO
Dimitris Bountolos
Chief Information & Innovation Officer
Fernando Sandoval
Head of Innovation Hub Europe
Juan Galiardo
Global Head of Markets
Ángel Agudo
VP of Product
Laura Durán
Business Development and Sustainability Executive Director
Álvaro Zornoza
IoT & Robotics Engineer R+D
Ernesto Barroso
Business Venturing
Jorge Muñoz
Head of Marketing & Digital Advertising
Marian Alonso
Advanced Analytics Manager
Jose Antonio Ondivela
Smart Cities Solutions Director
Fernando Aparicio
Director
Adrián De La Iglesia
Innovation Project Manager
Guillem Sanz
Founder
Andrés Haddad
CEO
Victor De La Fuente
Digital Commerce Strategy
Andrés Escribano
IoT Global Business Director
Jorge Artieda
Digital Innovation Manager
David Cristóbal
Solutions Consultant
Sven Schaffrath
Head of Marketplace
Raimundo Burguera
Co-Founder
Alberto Rey
Global Infrastructure & IT operations
Perfil Máster Data Science Profesional desktop Perfil Máster Data Science Profesional
Student profile

Professionals looking to expand their knowledge in a practical and fast way in the latest technological trends, including AI, Data, Innovation, Sustainability, Digital Commerce, IoT, among others, from a business perspective to be able to lead revolutionary projects within their companies.

Habla con un asesor

“This master’s degree has not only given me a clear business vision, but it also perfectly combines innovation and entrepreneurship. It has allowed me to understand many things from a practical rather than technical point of view and I have discovered new technologies that I am sure I would not have learned anywhere else.”

“My experience is fantastic. It is a modern school where you work on practical cases with people who are working in the real world. I think any FMCG professional should get up to speed on new technologies in a TOP school like MIOTI.”

Victoria Soto
Solution Analyst in NTT DATA
Alumni of the Master in Digital Business
Antonio Janeiro
Commercial General Manager at Pescanova
Alumni of the Master en Digital Business
Next
call for proposals


Start date
April
2025

Schedule
Mondays and Wednesdays
18:30 - 22:30

Duration
6 months

Seats
25 People
Request information
Apply for admission

You are 3 steps away from becoming a Digital Business expert.

You are 3 steps away from becoming a Digital Business expert.

Step 1

Send us your CV
Let us know your profile to confirm that this is the right course for you.

Step 2

Interview
This is the opportunity to get to know each other and clarify any doubts you may have.

Step 3

Admission
Our admissions committee will assess your application and motivation.
Request information
Apply for admission
Request more information here
Elsa Fernandez
Media and Digital Marketing Lead
Ana Belén Rueda
Advanced Analytics & Data Science Project Director
Jordi Fernández
E-Business Director
Diego García
CEO
Carlos Picazo
Co Founder, Strategy & Finance Leader
Alberto Rodriguez
Presidente
Fabiola Pérez
CEO
Dimitris Bountolos
Chief Information & Innovation Officer
Fernando Sandoval
Head of Innovation Hub Europe
Juan Galiardo
Global Head of Markets
Ángel Agudo
VP of Product
Laura Durán
Business Development and Sustainability Executive Director
Álvaro Zornoza
IoT & Robotics Engineer R+D
Ernesto Barroso
Business Venturing
Jorge Muñoz
Head of Marketing & Digital Advertising
Marian Alonso
Advanced Analytics Manager
Jose Antonio Ondivela
Smart Cities Solutions Director
Fernando Aparicio
Director
Adrián De La Iglesia
Innovation Project Manager
Guillem Sanz
Founder
Andrés Haddad
CEO
Victor De La Fuente
Digital Commerce Strategy
Andrés Escribano
IoT Global Business Director
Jorge Artieda
Digital Innovation Manager
David Cristóbal
Solutions Consultant
Sven Schaffrath
Head of Marketplace
Raimundo Burguera
Co-Founder
Alberto Rey
Global Infrastructure & IT operations
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