Data-Driven Marketing: A Strategic Approach
In this #MITmasterclass, Sinan Aral, one of the world's leading experts in business analytics, will share his unique perspective on the role of Data Science in strategic decision-making in Digital Marketing.
- Global authority in business analytics; award-winning researcher; entrepreneur and venture capitalist.
- Professor and Academic Director of the MIT Digital Marketing & Social Media Analytics Program.
- Director of the MIT Initiative on the Digital Economy (IDE).
- Co-founder of Manifest Capital.
- He has worked closely with Facebook, Twitter, WeChat, Yahoo, AirBnB,Microsoft, IBM, Oracle and SAP on realizing business value.
- He has won numerous awards: Microsoft Faculty Fellowship, PopTech Science Fellowship, NSF CAREER Award and Jamieson Award for Teaching Excellence.
- Author of the book The Hype Machine, about how social media is disrupting our elections, our economies and our lives.
Schedule
20:30h - 21:15h (CET)
Masterclass
21:15h - 21:30h (CET)
Q&A Round
21:30h - 22:00h (CET)
Networking
Sinan Aral
Professor
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