Digital Business Executive Master

Digital Business Executive Master
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English/Spanish

Blended

400h

April 2024

Request
information
Digital Business Executive Master

English/Spanish

Blended

400h

April 2024

Lead the digitization of your company and connect with MIT leaders
Request information

Connect with the brightest minds in the world with the only Executive Master in Spain designed in collaboration with the MIT Sloan School of Management.

This Executive Master prepares you to identify opportunities and develop innovative and sustainable solutions in Digital Commerce, Artificial Intelligence and Internet of Things, with which to lead the challenges of the current and future market.

You will have the opportunity to learn with active expert professors from the best companies in Spain and world leaders from the Massachusetts Institute of Technology (MIT).

The Executive Master is made up of 5 modules that can be taken independently or simultaneously: Digital Commerce, Data Strategy, Exponential Technologies, Innovability and MIT Management & Leadership.

Why Digital Business
Executive Master?

Unique in the world

It contains 2 unique Executive Programs in the world:

  • Management & Leadership Executive Program: tailor-made in collaboration with MIT experts.
  • Innovability Executive Program: conducted in collaboration with Enel.
Start your journey with MIT

You will earn 4 Executive Education Units (EEUs) towards the ACE certificate and the equivalent of 1 elective course towards an Executive Certificate in any track offered by MIT Sloan.

What does this master’s degree offer you?

What does this master’s degree offer you?

A unique opportunity

Exclusivity
Get trained in the world's most technological ecosystem

100% Practical

Learning by doing
Learn by creating and experimenting with real use cases.

Connect with world leaders

Networking
Connect with the world's brightest minds
Executive Program
Data Strategy
80h
The Data Opportunity
The Data Opportunity
Data & AI Fundamentals

Data Science Fundamentals

Data Driven Companies

Algorithm Driven Companies

Masterclass: “Meet a Data company”
Data Science
Data Science
The importance of data preprocessing

Predictive analytics

Machine learning

Data storytelling

Blockchain

Deep Learning

Computer vision

NLP

State-of-the-art of AI
Data Strategy
Data Strategy
Databases

Data Strategies in Data Driven Companies

Business analytics

Cloud computing & databases

Data Governance

Big data

Data ethics and compliance
Creating value in Data & AI
Creating value in Data & AI
Digital mastery Framework: Digital
and leadership skills

Digital Business Models Fundamentals

Business and Revenue Models

Overview of AI applications to businesses

Final Project
Executive Program
Data Strategy
80h
The Data Opportunity
The Data Opportunity
Data & AI Fundamentals

Data Science Fundamentals

Data Driven Companies

Algorithm Driven Companies

Masterclass: “Meet a Data company”
Data Science
Data Science
The importance of data preprocessing

Predictive analytics

Machine learning

Data storytelling

Blockchain

Deep Learning

Computer vision

NLP

State-of-the-art of AI
Data Strategy
Data Strategy
Databases

Data Strategies in Data Driven Companies

Business analytics

Cloud computing & databases

Data Governance

Big data

Data ethics and compliance
Creating value in Data & AI
Creating value in Data & AI
Digital mastery Framework: Digital
and leadership skills

Digital Business Models Fundamentals

Business and Revenue Models

Overview of AI applications to businesses

Final Project
Executive Program
Digital Commerce
80h
Digital Commerce Fundamentals
Digital Commerce Fundamentals
eCommerce vs Digital Commerce

Digital Mastery Framework

Digital Business Models Fundamentals

Data Strategies in Data Driven Companies

Amazon Group: background & fundamentals
Digital Commerce Platforms
Digital Commerce Platforms
Digital Business Platforms

Digital Commerce Platforms I

B2B Platforms

Masterclass on Q-Commerce: The case of Glovo

Digital Commerce Platforms II
Digital Commerce Corporate Strategies
Digital Commerce Corporate Strategies
Finance in Digital Commerce

D2C as a strategic tool

Amazon Digital Commerce strategies

eBusiness and Culture & Leadership

Supply Chain in Digital Commerce

Digital Marketing Strategy in Digital Commerce
Put Digital Commerce into action
Put Digital Commerce into action
Masterclass on UX: The case of Uber

The case for Amazon -> Barman

Digital retail insights

New digital technologies in Digital Commerce

Masterclass on DTC: The case of TradeINN

Final Project
Executive Program
Digital Commerce
80h
Digital Commerce Fundamentals
Digital Commerce Fundamentals
eCommerce vs Digital Commerce

Digital Mastery Framework

Digital Business Models Fundamentals

Data Strategies in Data Driven Companies

Amazon Group: background & fundamentals
Digital Commerce Platforms
Digital Commerce Platforms
Digital Business Platforms

Digital Commerce Platforms I

B2B Platforms

Masterclass on Q-Commerce: The case of Glovo

Digital Commerce Platforms II
Digital Commerce Corporate Strategies
Digital Commerce Corporate Strategies
Finance in Digital Commerce

D2C as a strategic tool

Amazon Digital Commerce strategies

eBusiness and Culture & Leadership

Supply Chain in Digital Commerce

Digital Marketing Strategy in Digital Commerce
Put Digital Commerce into action
Put Digital Commerce into action
Masterclass on UX: The case of Uber

The case for Amazon -> Barman

Digital retail insights

New digital technologies in Digital Commerce

Masterclass on DTC: The case of TradeINN

Final Project
Executive Program
Exponential Technologies
80h
Internet of Things
Internet of Things
Discovering IoT

IOT Industry & Actors

Protocols - Connectivity - Gateways

Practice: Things-Prototyping

Smart Cities

Masterclass: "IoT CINTRA Intra entrepreneurship"
Exponential Technologies
Exponential Technologies
Health Tech

Robotics

Blockchain

Quantum Computing

Metaverse: AR/VR Technologies

Cybersecurity

Nanotechnology

Additive Manufacturing

Web 3.0 & NFT´s
Data
Data
Data Science Fundamentals

Business analytics

AI Fundamentals

Generative AI

Cloud Platforms
Applications and business models
Applications and business models
Digital mastery Framework

Digital Business Platforms

Business and Revenue Models

Exponential business models

Final Project
Executive Program
Exponential Technologies
80h
Internet of Things
Internet of Things
Discovering IoT

IOT Industry & Actors

Protocols - Connectivity - Gateways

Practice: Things-Prototyping

Smart Cities

Masterclass: "IoT CINTRA Intra entrepreneurship"
Exponential Technologies
Exponential Technologies
Health Tech

Robotics

Blockchain

Quantum Computing

Metaverse: AR/VR Technologies

Cybersecurity

Nanotechnology

Additive Manufacturing

Web 3.0 & NFT´s
Data
Data
Data Science Fundamentals

Business analytics

AI Fundamentals

Generative AI

Cloud Platforms
Applications and business models
Applications and business models
Digital mastery Framework

Digital Business Platforms

Business and Revenue Models

Exponential business models

Final Project
Executive Program
Innovability
80h
Innovation
Innovation
Introduction

Understanding innovation landscape

Creating an innovation culture

Masterclass: “Open innovation collaboration framework at Enel”

Breakthrough innovation

Open innovation venture building framework

Innovation business models

Innovation metrics
Sustainability
Sustainability
Sustainability in business and society

Masterclass: Clarity.ai sustainability metrics

CleanTech: sustainable energy for the future

New sustainable materials

Circular Economy

Life cycle assessment in business models

Sustainability Climate Change

Workshop: Climate Change Simulator
Design
Design
Design Fundamentals

Creativity

Design Driven Innovation

Service Design

IDEA Design

Biomimesis
Execution
Execution
Principle of Execution

From Zero to One

Scale Sustainable Innovation

Masterclass: Uber execution way

Final Project
Executive Program
Innovability
80h
Innovation
Innovation
Introduction

Understanding innovation landscape

Creating an innovation culture

Masterclass: “Open innovation collaboration framework at Enel”

Breakthrough innovation

Open innovation venture building framework

Innovation business models

Innovation metrics
Sustainability
Sustainability
Sustainability in business and society

Masterclass: Clarity.ai sustainability metrics

CleanTech: sustainable energy for the future

New sustainable materials

Circular Economy

Life cycle assessment in business models

Sustainability Climate Change

Workshop: Climate Change Simulator
Design
Design
Design Fundamentals

Creativity

Design Driven Innovation

Service Design

IDEA Design

Biomimesis
Execution
Execution
Principle of Execution

From Zero to One

Scale Sustainable Innovation

Masterclass: Uber execution way

Final Project
MIT Executive Program - content is subject to change
Management & Leadership
5 days (24h lectures + 16h MIT experience)
DAY 1: Business Dynamics
DAY 1: Business Dynamics
Unleash the power of MIT's System Dynamics approach to tackle persistent problems. Gain specialized training in modeling and analyzing complex systems, mastering the dynamics of organizations and socio-economic systems.
DAY 2: Navigating Change
DAY 2: Navigating Change
Acquire vital skills and knowledge to effectively lead and manage organizational change. Benefit from cutting-edge research and real-world case studies, empowering you to drive successful transformations in diverse contexts.
DAY 3: Leadership by design: Innovation Process and Culture
DAY 3: Leadership by design: Innovation Process and Culture
Develop skills in strategic guidance and hands-on prototyping to drive successful organizational change. Benefit from the best practices of top design schools and MIT's renowned systematic and analytical methods.
DAY 4: The world of the future: macroeconomics for executives
DAY 4: The world of the future: macroeconomics for executives
Gain real-time interaction with faculty and global peers to make informed business decisions in a global market. Explore international monetary policy, interdependent economies, central bank dynamics and crisis responses.
DAY 5: MIT & Harvard Experience
DAY 5: MIT & Harvard Experience
Live the authentic MIT experience, with exclusive visits to its innovation and entrepreneurship centers.
MIT Executive Program - content is subject to change
Management & Leadership
5 days (24h lectures + 16h MIT experience)
DAY 1: Business Dynamics
DAY 1: Business Dynamics
Unleash the power of MIT's System Dynamics approach to tackle persistent problems. Gain specialized training in modeling and analyzing complex systems, mastering the dynamics of organizations and socio-economic systems.
DAY 2: Navigating Change
DAY 2: Navigating Change
Acquire vital skills and knowledge to effectively lead and manage organizational change. Benefit from cutting-edge research and real-world case studies, empowering you to drive successful transformations in diverse contexts.
DAY 3: Leadership by design: Innovation Process and Culture
DAY 3: Leadership by design: Innovation Process and Culture
Develop skills in strategic guidance and hands-on prototyping to drive successful organizational change. Benefit from the best practices of top design schools and MIT's renowned systematic and analytical methods.
DAY 4: The world of the future: macroeconomics for executives
DAY 4: The world of the future: macroeconomics for executives
Gain real-time interaction with faculty and global peers to make informed business decisions in a global market. Explore international monetary policy, interdependent economies, central bank dynamics and crisis responses.
DAY 5: MIT & Harvard Experience
DAY 5: MIT & Harvard Experience
Live the authentic MIT experience, with exclusive visits to its innovation and entrepreneurship centers.
Request information
Apply for admission
Ana Belén Rueda
Advanced Analytics & Data Science Project Director
Jordi Fernández
E-Business Director
Diego García
CEO
Carlos Picazo
Co Founder, Strategy & Finance Leader
Alberto Rodriguez
Presidente
Fabiola Pérez
CEO
Fernando Sandoval
Head of Innovation Hub Europe
Juan Galiardo
Global Head of Markets
Álvaro Zornoza
IoT & Robotics Engineer R+D

See all

Learn with professors from
leading companies and
MIT experts
Ana Belén Rueda
Advanced Analytics & Data Science Project Director
Jordi Fernández
E-Business Director
Diego García
CEO
Carlos Picazo
Co Founder, Strategy & Finance Leader
Alberto Rodriguez
Presidente
Fabiola Pérez
CEO
Fernando Sandoval
Head of Innovation Hub Europe
Juan Galiardo
Global Head of Markets
Álvaro Zornoza
IoT & Robotics Engineer R+D
Ernesto Barroso
Business Venturing
Jorge Muñoz
Head of Marketing & Digital Advertising
Amaya Carriba
Head of Data Governance
Pablo Perez
Head of Market Insights
Miguel García
Software Craftman
Jose Antonio Ondivela
Smart Cities Solutions Director
Fernando Aparicio
Director
Adrián De La Iglesia
Innovation Project Manager
Miguel Carpio
Business Innovation Officer
Alvaro Montero
Head of Data
Ricardo Pabón
Head of Marketing
Andrés Haddad
CEO
Victor De La Fuente
Digital Commerce Strategy
Andrés Escribano
IoT Global Business Director
Jorge Artieda
Manager Skill Center Connected Things
Sven Schaffrath
Head of Marketplace
Raimundo Burguera
Co-Founder
J. Bradley Morrison
Professor. Leaders for Global Operations Program
Roberto Rigobon
Professor. Management & Applied Economics
Roberto Fernández
Professor. Management, Work & Organization Studies
Matthew S. Kressy
Professor. Integrated Design & Management
Hazhir Rahmandad
Professor. Management Science & System Dynamics
Deborah L. Ancona
Professor. Management & Organizations Studies
John D. Sterman
Professor. Management, System Dynamics & Engineering Systems
Learn with professors from
leading companies and
MIT experts
Ana Belén Rueda
Advanced Analytics & Data Science Project Director
Jordi Fernández
E-Business Director
Diego García
CEO
Carlos Picazo
Co Founder, Strategy & Finance Leader
Alberto Rodriguez
Presidente
Fabiola Pérez
CEO
Fernando Sandoval
Head of Innovation Hub Europe
Juan Galiardo
Global Head of Markets
Álvaro Zornoza
IoT & Robotics Engineer R+D
Ernesto Barroso
Business Venturing
Jorge Muñoz
Head of Marketing & Digital Advertising
Amaya Carriba
Head of Data Governance
Pablo Perez
Head of Market Insights
Miguel García
Software Craftman
Jose Antonio Ondivela
Smart Cities Solutions Director
Fernando Aparicio
Director
Adrián De La Iglesia
Innovation Project Manager
Miguel Carpio
Business Innovation Officer
Alvaro Montero
Head of Data
Ricardo Pabón
Head of Marketing
Andrés Haddad
CEO
Victor De La Fuente
Digital Commerce Strategy
Andrés Escribano
IoT Global Business Director
Jorge Artieda
Manager Skill Center Connected Things
Sven Schaffrath
Head of Marketplace
Raimundo Burguera
Co-Founder
J. Bradley Morrison
Professor. Leaders for Global Operations Program
Roberto Rigobon
Professor. Management & Applied Economics
Roberto Fernández
Professor. Management, Work & Organization Studies
Matthew S. Kressy
Professor. Integrated Design & Management
Hazhir Rahmandad
Professor. Management Science & System Dynamics
Deborah L. Ancona
Professor. Management & Organizations Studies
John D. Sterman
Professor. Management, System Dynamics & Engineering Systems

“Digital transformation is a reality in which, if people are not up to date and aware of everything that is behind it, maybe it will come. I highlight the closeness and timeliness of all the content, documentation and training you receive. Each topic, each piece of information, is reviewed even hours before the sessions and gives you the feeling that you are really seeing something current”.

“My experience is fantastic. It is a modern school where you work on practical cases with people who are working in the real world. I think any FMCG professional should get up to speed on new technologies in a TOP school like MIOTI.”

Óscar Magen
I+D+I Funding & Digital Transformation Strategy Consultant
Alumni of the Digital Business Executive Master
Antonio Janeiro
Commercial General Manager at Pescanova
Alumni of the Digital Business Executive Master
Next
Edition


Start date
April
2024

Schedule
Monday - Thursday
18:30 - 22:30

Duration
4.5 Months
400 Hours

Seats
25 People
Request information
Apply for admission

You are 3 steps away from becoming a Digital Business expert.

You are 3 steps away from becoming a Digital Business expert.

Step 1

Send us your CV
Let us know your profile to confirm that this is the right course for you.

Step 2

Interview
This is the opportunity to get to know each other and clarify any doubts you may have.

Step 3

Admission
Our admissions committee will assess your application and motivation.
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Some of the professional opportunities that will be within your reach.
Innovation Manager
Digital Transformation Manager
Strategy Operations
Executive Business Analyst
Supply Chain
Business Intelligence Expert
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