Digital Commerce Executive Program

Digital Commerce Executive Program
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English/Spanish

Blended

80h

April 2024

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information
Digital Commerce Executive Program

English/Spanish

Blended

80h

April 2024

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Identify business opportunities with the new digital sales ecosystems.
Request information

The objective of the Digital Commerce Executive Program, part of the Digital Business Executive Master, is to train sales, marketing and trade marketing managers with the necessary practical knowledge to be able to develop Digital Commerce strategies and plans that are quickly adopted and that serve to increase business opportunities in their companies.

We will analyze the fundamentals and strategies for your company to succeed in the new digital sales platforms, which are the most appropriate organizational and cultural models to win in a digital transformation environment and the portfolio strategy necessary to survive in this new paradigm.

In this program we will also study key aspects of UX development and the main revenue drivers to consider in the different platforms.

Why
Digital Commerce?
25%

of global sales will be online by 2025, more than $7 trillion.

Source: eMarketer
x15

Quick Commerce growth expected by 2025.

Source: Redseer
What you will learn in the
Digital Commerce Executive Program
Digital Commerce
Fundamentals
eCommerce vs Digital Commerce
Digital Mastery Framework
Digital Business Models Fundamentals
Data Strategies in Data Driven Companies
Amazon Group: background & fundamentals
Digital Commerce
Fundamentals
Digital Commerce
Platforms
Digital Business Platforms
Digital Commerce Platforms I
B2B Platforms
Masterclass on Q-Commerce: The case of Glovo
Digital Commerce Platforms II
Digital Commerce
Platforms
Digital Commerce
Corporate Strategies
Finance in Digital Commerce
D2C as a strategic tool
Amazon Digital Commerce strategies
eBusiness and Culture & Leadership
Supply Chain in Digital Commerce
Digital Marketing Strategy in Digital Commerce
Digital Commerce
Corporate Strategies
Put Digital Commerce
into action
Masterclass on UX: The case of Uber
The case for Amazon -> Barman
Digital retail insights
New digital technologies in Digital Commerce
Masterclass on DTC: The case of TradeINN
Final Project
Put Digital Commerce
into action
Request information
Apply for admission
Digital Commerce
Fundamentals
eCommerce vs Digital Commerce
Digital Mastery Framework
Digital Business Models Fundamentals
Data Strategies in Data Driven Companies
Amazon Group: background & fundamentals
Digital Commerce
Platforms
Digital Business Platforms
Digital Commerce Platforms I
B2B Platforms
Masterclass on Q-Commerce: The case of Glovo
Digital Commerce Platforms II
Digital Commerce
Corporate Strategies
Finance in Digital Commerce
D2C as a strategic tool
Amazon Digital Commerce strategies
eBusiness and Culture & Leadership
Supply Chain in Digital Commerce
Digital Marketing Strategy in Digital Commerce
Put Digital Commerce
into action
Masterclass on UX: The case of Uber
The case for Amazon -> Barman
Digital retail insights
New digital technologies in Digital Commerce
Masterclass on DTC: The case of TradeINN
Final Project
Jordi Fernández
E-Business Director
Carlos Picazo
Co Founder, Strategy & Finance Leader
Alberto Rodriguez
Presidente
Fabiola Pérez
CEO
Fernando Aparicio
Director
Daniel Muñoz
Executive Partner
Javier Pijoan
CEO
Jorge Espinoza
Global Supplies Network Operations Leader
Ricardo Pabón
Head of Marketing

See all

Learn with professors from
leading companies
Jordi Fernández
E-Business Director
Carlos Picazo
Co Founder, Strategy & Finance Leader
Alberto Rodriguez
Presidente
Fabiola Pérez
CEO
Fernando Aparicio
Director
Daniel Muñoz
Executive Partner
Javier Pijoan
CEO
Jorge Espinoza
Global Supplies Network Operations Leader
Ricardo Pabón
Head of Marketing
Guillem Sanz
Founder
Andrés Haddad
CEO
Victor De La Fuente
Digital Commerce Strategy
Learn with professors from
leading companies
Jordi Fernández
E-Business Director
Carlos Picazo
Co Founder, Strategy & Finance Leader
Alberto Rodriguez
Presidente
Fabiola Pérez
CEO
Fernando Aparicio
Director
Daniel Muñoz
Executive Partner
Javier Pijoan
CEO
Jorge Espinoza
Global Supplies Network Operations Leader
Ricardo Pabón
Head of Marketing
Guillem Sanz
Founder
Andrés Haddad
CEO
Victor De La Fuente
Digital Commerce Strategy
Next
Edition
Start date
April
2024
Schedule
Tuesdays
18:30 - 22:30
Duration
4 Months
80h
Seats
25 people
Request information
Apply for admission

“What I liked the most is the mix between the practical and the theoretical. It is very bearable, with practical cases that have a lot of link with reality, with people who are not academics but who tell their own real cases linked to the business world.”

“This program helps you open your eyes and see market trends that you may not see because you are involved in the day-to-day. We are in a very changing environment, where you either reinvent yourself or fail. Knowledge helps you to know how to move calmly and that is one of the keys to success.”

Xavier Hernandez
Commercial Director at Chefsam
Digital Commerce Executive Program Alumni
Rocío Marín
Trade Marketing Executive & eCommerce Key Account at Deoleo
Digital Commerce Executive Program Alumni
“
Price &
Financing
Master in Digital Business
400h
30.000€
Digital Commerce Executive Program
80h
6.650€
Consult our
Scolarship plan
We have available
Scolarships from Fundación Universia
We also have available
Scolarships from Fundación ONCE
Bonus available by
Fundae
It is also possible to pay in installments without interest
Request information
Apply for admission

You are 3 steps away from becoming a Digital Commerce expert.

You are 3 steps away from becoming a Digital Commerce expert.

Step 1

Send us your CV
Let us know your profile to confirm that this is the right course for you.

Step 2

Interview
This is the opportunity to get to know each other and clarify any doubts you may have.

Step 3

Admission
Our admissions committee will assess your application and motivation.
Request information
Apply for admission
Some of the professional opportunities that will be within your reach
eCommerce Director
Digital Commerce Leader
Amazon Account Manager
Marketplace Manager
Digital Commerce Analyst
Request information
Apply for admission
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